If you are looking for Digital Marketing acronyms or searching Digital marketing Interview questions, you’ve come to the right place.
Here are the Top 23 Digital Marketing acronyms and abbreviations you should know about.
1. BR – bounce rate
Bounce rate is the measurement of how many people are entering into your website and then quickly exiting.
The bounce rate should be low. High BR means people are opening your website but not reading your content.
2. SERP – Search Engine Result Pages
The list of websites that appear when we search something on Google (or any other search engine) is known as SERPs.
3. CTA – call to action
CTA is the name given to a button, a link, an image, which makes the user do something which is useful for its creator.
Your landing page should always have a CTA.
Some common examples of CTA are ‘Buy Now’, ‘Subscribe Now’, ‘Get a Free Demo Class’ etc.
4. CR – Conversation rate
The conversion rate is a value in percentage.
It shows how many people coming to your website actually doing what you want. It can be buying a product or subscribing to your newsletter etc..
For example, if 1000 people visit your website a day, and 100 of them subscribe to your newsletter, your CR is 10%
CR totally depends on what is that your demand from customers.
4 to 6 % Conservation Rate is good. More than that is great.
5. CPC – Cost per Click
It is a term related to paid advertising.
When you search a term like ‘ learn SEO’ on the top of the result there are usually some ads.
You can also put your website’s ad up there. Whenever a user will search, your website’s ad will show up on the top of the result.
But if the user doesn’t click on your website and go to some other result, your ad will go to waste. So you shouldn’t pay for it, right?
That’s what exactly CPC is. You don’t pay for your ad showing up. You only pay if someone clicks and open it. That’s why it is called Cost Per Click.
6. PPC – Pay per Click
PPC is a digital marketing term used to show a type of marketing approach.
Remember, PPC and CPC are different.
CPC is the actual amount, while PPC is a generic term for the type of Advertising Campaign.
You can say to someone I am doing a PPC Google Ad campaign with $1.5 CPC.
7. CPM – Cost Per Milli (or Cost Per Thousand)
Cost per Milli or Cost Per Thousand is a Digital Marketing term for the price the advertiser pays when its ad is shown 1000 times.
No matter if it’s ad gets clicker on by the viewer or not.
CPM is a common pricing model measurement used in advertising.
8. CPL – Cost Per Lead
Lead in Digital Marketing term is a interested user that can be converted into a customer.
CPL is calculated by dividing the total amount spent on advertisements by the total number of leads the advertiser gets.
Paying only for the generated leads is the pricing model called PPL (Pay Per Lead)
9. CTR – Click-through Rate
The Click-through rate is also a ratio.
it’s the ratio of the number of times your website appears to the users to the number of time users actually clicking on it.
For example, if you have an article about ‘ what is SEO’ and people are searching for it, your website will show up in the result.
If 100 people see your website article in their search result, and 10 of them clicks on it to read it your CTR is 10.
If your CTR is low, it means people are not getting impressed by the title or meta description of your article. Because Google shows your title and meta description in its Search Result.
10. KPI – key performance indicator
This term is also used in offices to assess the performance of employees.
KPI are the goals set by the company to increase performance.
For a website Key performance indicators can be Conversion Rate, Subscriber count, etc.
11. ROI – Return Of Investment
In the past 1 or 2 years, GaryVee ( Vaynerchuk media) has fired up this term in Digital marketing.
It’s simply a Mathematical value of how much you invested, and how much profit or loss you got.
ROI should always be positive. Negative ROI means your business is in the loss.
12. SEM – Search Engine Marketing
In SEM, we try to put our website on the 1st page of Google search results. (Or any other search engine’s 1st page)
13. SEO – Search Engine Optimization
SEO is a collection of ways and techniques to increase search ranking in search engines.
With the help of SEO, your website can reach on the top of search results, which increases the traffic.
Read here in brief about SEO : What Is SEO: FASTEST SEO Knowledge For Newbies
14. UX – User Experience
The Complete amount of experience a user has after visiting your website or mobile app is UX.
Good UX means customer satisfaction and users will return to the website in the future.
15. UI – User Interface
The front end of your website or mobile application through which users interact.
Good UI consists of speed, ease of accessibility, simplicity, and clarity. A good UI is very much important for a product’s success.
16. CMS – Content Management System
It’s a platform that helps you organize your website’s data in an efficient way.
You can design your website with HTML, PHP, JAVASCRIPT if you know how to do it.
But for those who don’t use these technologies they use CMS.
The most common CMS is WordPress. Others are Drupal, Joomla, etc.
17. EPC – Earning Per Click
It is the value that tells how much we can earn by each click we get.
Suppose we have an affiliate link on the website of a product of $100 and we get $10 for each sale, so our EPC is $10.
18. RSS – Really Simple Solution
RSS is the way of keeping a close eye on a website for any new blog post.
If you like a blog and want to know every time it gets updated, you can subscribe to its RSS feed.
19. TL;DR – Too Long ; Didn’t Read
It’s not one fo the Digital Marketing Acronyms but it is important for content creators.
If you are writing a blog post, make sure your content doesn’t feel like TR;DL
20. SMM – Social Media Marketing
Social Media Marketing is a Digital Marketing term used for promoting a product or a service through Social Media platforms.
Social Media Marketing or SMM can be both paid or organic marketing.
SMM consists of Instagram marketing, Facebook Marketing, Twitter Marketing, Quora Marketing, LinkedIn Marketing, Snapchat Marketing, etc.
21. SMO – Social Media Optimisation
Social Media Optimisation is the process of making your product or services web presence optimized for social media.
In Social Media Optimisation, we create an online presence on Instagram, Twitter, Facebook, and other social media platforms.
22. DA – Domain Authority
Domain Authority is a score of a website that tells us how trustworthy or Genuine it is.
A higher DA means a website is trustworthy and has good content.
Getting a backlink from a website with higher DA is good for your website.
23. PA – Page Authority
The Page Authority is a score of any specific webpage that tells us how trustworthy or Genuine it is.
PA is the value of a specific page, whereas DA is the value of the average score of all the pages of the website.
DA, PA is not a general Digital Marketing acronyms. These scores are developed by MOZ.com, but they are quite famous now. Their values are relative and lie between 0 to 100. It means reaching 0 to 20 is easy. 20 to 80 is good and above 80 is for those who are best in business.
Conclusion
These were the Top 23 Digital Marketing acronyms and abbreviations. If we miss anything, you can comment below.
Podcasts are booming right now in the Digital Marketing industry. If you want to start a YouTube podcast you can have a look at it here: How to start a podcast on YouTube easily Step by Step
If you want to know what are a different kind of podcasts are there, Read here: What are the different formats and types of podcasts